Project Description

Admiral x Soho Radio

Music and football shirts

Online radio station Soho Radio broadcasts live from Soho, London and New York, bringing their take on music culture to a world audience.

When we heard of their passion for sport, as well as their eclectic taste in music, we started to work on a collaboration football kit. We might have accidently sparked a rivalry between their London and New York offices!

Football kits for two continents of music

Soho Radio

Beginning with the concept of home and away Soho Radio kits we wanted to take inspiration from both New York and London.

The pink shirt represents New York and the pink buildings that are found in the famous region. The London version uses a more subtle colour pallet with the inclusion of a sublimated vinyl inspired design on the lower front.

Are you with London or New York?

Admiral Sportswear and Soho Radio Football Shirt

A football collaboration inspired by music culture

If you have a story and want to share it, get in touch with our collaboration team.