Admiral-clad England smashes the Ashes...

In summer 2005, the England cricket team won the Ashes for the first time in 18 years, beating Australia to claim the urn for the first time since 1987.

Many considered it to be the most thrilling Ashes series to date, and England’s Admiral kits were seen by millions of cricket fans around the world, further cementing the brand’s reputation in the gentleman’s game.


Reunited with Leeds

For the 2005-06 season, we once again became the kit supplier for Leeds United, after a 12-year hiatus.

The Yorkshiremen went on to finish 5th in the Championship that year, and then got to the Play-Off Final, but lost out to Watford on the big day at Millennium Stadium.

We supplied Leeds’ kits for the following two seasons thereafter, with fresh and divergent designs each time.


Back to being a family-run business

Admiral Sportswear Limited was established in 2011 and acquired the trademark rights for the Admiral brand across the EMEA region.

This put the brand back into British ownership, and the new mission was simple: to reignite the brand, both from a heritage perspective and to look forward to the future.


Admiral turns 100

Although our origins technically span back to 1903 with the founding of Cook & Hurst’s fledgling company, our official centenary as Admiral came in 2014 – marking exactly 100 years since the Admiral brand was first used on our products.


Wimbledon resurrects with Admiral

The 2015-16 season saw AFC Wimbledon promoted into League One – the third tier of English football – just 14 years after the club was founded in protest of the dismantling of the original Wimbledon F.C.

It was a match made in heaven between club and kitmaker: two historic organisations rising back into prominence together.