Admiral in the Premier League era

As the eighties became the nineties and the First Division became the Premier League, our brand was as big as ever. Middlesbrough wore Admiral kits from 1990 until 1994, and we secured a deal with Leeds United for the inaugural Premier League season, after they won the last ever First Division title.

Meanwhile in Scotland, we outfitted Rangers and Motherwell (both 1990-92), and Hearts (1991-93).

Other Premier League clients included Southampton (1991-93), Wimbledon (also 1991-93), Birmingham City (1993-96) and Portsmouth (1997-99).


England cricket outfitters

The new millennium brought us into yet another new market: the world of cricket.

We became the official kit supplier for England between 2000 and 2008, and won the contracts for other teams along the way – the West Indies and South Africa in 2001, and Canada in 2003.


Admiral at the Cricket World Cup in South Africa

Of the 14 countries competing at the Cricket World Cup, four of them wore Admiral kits: England, the West Indies, Canada and host nation South Africa.

These teams played a total of 22 games altogether, many of which saw two Admiral-clad sides play against each other, giving our brand some fantastic exposure across the globe.


Wolves’ play-off euphoria

At the end of the 2002-03 season, Wolverhampton Wanderers finished in 5th place in the First Division, but then went on to secure their place in the Play-Off Final against Sheffield United.

If Wolves were victorious, they would be promoted and in the Premier League for the very first time. In fact, they had been outside the top flight of English football since the 1983-84 season, suffering three consecutive relegations before rising back up from the Fourth Division in the 1987-88 season. So it’s safe to say that 26th May 2003 was a huge occasion for the Black Country side.

It turned out that it was Wolves’ day, winning 3-0 and putting all three goals past Sheffield United in the first half, while proudly sporting Admiral.