When the British & Irish Lions rugby squad set off to tour New Zealand in May of 1971, they turned to us for a durable new rugby shirt. The team’s previous visit, in 1966, was an unsuccessful one, losing all four tests, so they had a real point to prove.
Adorned in Admiral, they took the fight to the All Blacks and went into the final game 2-1 up, needing a draw or another win to secure victory. New Zealand brought the scores level in the final moments of the game, 14-14, but it was too little, too late. The Lions got the glory.