1903

Cook & Hurst is founded

The company that became Admiral started life in 1903 as a hosiery manufacturer, established in the Leicestershire town of Wigston by Christopher Cook and Harold Hurst.

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1914

The Admiral brand is born

A decade into business and with a growing reputation, Cook & Hurst built a new, bigger factory next to the original, after the demolition of some adjoining cottages.

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1939

Trusted military suppliers once again

Upon the outbreak of the Second World War, our Wigston factory began to operate around the clock to produce garments for both British and American forces.

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1965

Gordon Banks’s 1966 World Cup shirt

In anticipation of the 1966 World Cup, we designed a new style of lightweight interlock football jersey. The ‘World Cup’ shirt featured built-in elastication at the neck and cuffs, giving complete freedom of movement while also helping to retain its shape.

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1973

Admiral’s Leeds kit is a hit

Our first Leeds kit was revolutionary in that the shirt included several colours, rather than just one block colour. Replica versions of it and the tracksuit were put on sale to the general public, proving a huge success and thus kickstarting the replica-kit market.

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1974

Admiral lands the England job

When England failed to qualify for the 1974 World Cup, the FA sacked longtime manager Sir Alf Ramsey and appointed Don Revie, who immediately set about making changes big and small, including the kit.

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1980

Outfitting the Tour de France winners

The 1980 TI-Raleigh-Creda team, which won that year’s Tour de France race, pedalled to glory in Admiral jerseys. This was a welcome bit of non-football representation for our brand, helping to combat pigeon-holing and raise our profile among a totally different sports audience.

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1982

That England ’82 World Cup kit

Despite having been the England kitmaker for eight years, Admiral had not yet outfitted England for a World Cup. Thanks to a Paul Mariner goal against Hungary in a tight 1-0 qualifier, the Three Lions just about clinched their place and headed for Spain in June 1982.

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Admiral Sportswear

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1992

Admiral in the Premier League era

As the eighties became the nineties and the First Division became the Premier League, our brand was as big as ever. Middlesbrough wore Admiral kits from 1990 until 1994, and we secured a deal with Leeds United for the inaugural Premier League season, after they won the last ever First Division title.

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2003

Wolves’ play-off euphoria

At the end of the 2002-03 season, Wolverhampton Wanderers finished in 5th place in the First Division, but then went on to secure their place in the Play-Off Final against Sheffield United.

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2005

Admiral-clad England smashes the Ashes...

In summer 2005, the England cricket team won the Ashes for the first time in 18 years, beating Australia to claim the urn for the first time since 1987.

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2005

Reunited with Leeds

For the 2005-06 season, we once again became the kit supplier for Leeds United, after a 12-year hiatus.

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2011

Back to being a family-run business

Admiral Sportswear Limited was established in 2011 and acquired the trademark rights for the Admiral brand across the EMEA region.

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2014

Admiral turns 100

Although our origins technically span back to 1903 with the founding of Cook & Hurst’s fledgling company, our official centenary as Admiral came in 2014 – marking exactly 100 years since the Admiral brand was first used on our products.

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2016

Wimbledon resurrects with Admiral

The 2015-16 season saw AFC Wimbledon promoted into League One – the third tier of English football – just 14 years after the club was founded in protest of the dismantling of the original Wimbledon F.C.

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